Made to Win meets Made to be Worn: G2 Esports Partners With Ralph Lauren
The G2 Esports esports organization has signed a contract with fashion luxury brand Ralph Lauren, which will be the team's exclusive apparel supplier. The long-term partnership covers the entire G2 organization and will include social media activations and event-based campaigns.
Besides, League of Legends star Martin «Rekkles» Larson will take part in the Wimbledon advertising campaign to celebrate the fact that Ralph Lauren has been the Official Sportswear Distributor for The Championships for 16 years.
Carlos ‘Ocelote’ Rodriguez, Founder, and CEO of G2 Esports expressed his excitement about the partnership:
«Today is one of the most special days in my life and G2’s history. A brand I have loved for many years is now part of the G2 family. Ralph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing. With their support, we will continue to thrive and elevate the way we entertain you. As a lifelong gamer and proud founding CEO, seeing Ralph Lauren enter this industry is an incredible moment I will never forget. I could not be more excited to share with all of you what’s coming».
The terms of the deal have not yet been disclosed.
Earlier this year, G2 announced it had signed a long-term deal with Adidas and recently partnered with Betway, an online gambling company.